Skullcandy, a manufacturer of headphones, has announced the formation of a “Supermodel Crew” that will ostensibly be used to sell––what else?––headphones. In a press release the company welcomed 2012 Sports Illustrated swimsuit cover model Kate Upton to its new “Crew,” stating that “Skullcandy has collaborated with some of the world’s greatest athletes and artists and today we’re excited to add Supermodels to that roster.”

The above photo, taken from the website’s “exclusive gallery” shows Upton wearing a pair of the company’s headphones.

The use of sex in advertising is certainly not news, but it seems to be getting more and more ubiquitous. What I want to know is why, exactly, did Skullcandy do this, and why did they have to go to the extreme of having the zipper to her pants be unzipped? Is there no end to this kind thing?

Photo courtesy of Skullcandy.com

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