Chrysler aired the TV commercial above, featuring Eminem, during the 2011 Super Bowl. It went on to win numerous awards. The online spot below was done by Audi in May 2011. When it comes to art and to advertising, creative people are always being influenced by other creative people.
But when does influencing stop and plagiarizing begin? Eminem’s Detroit-based publisher, Eight Mile Style, filed a cease-and-desist order in Germany in an effort to stop Audi from using the rapper’s Oscar-winning song “Lose Yourself” in the spot. “Apparently someone believes that the definition of copyright laws is the right to copy others’ materials, including world-renowned successes created by Chrysler Group brands,” Chrysler Group spokesman Gualberto Ranieri said in an interview with The Hollywood Reporter.
What do you think?
Source: The Hollywood Reporter
Media Ethics Report 