Did McDonald’s Pay for Press Coverage?


Today on the website Business Insider author Kim Bhasin wrote about the different shapes of McDonald’s chicken McNuggets and the steps that the fast food chain takes to ensure that the McNuggets are consistent in shape and size. Although the article itself seems innocuous, the author reported that McDonald’s had “provided travel and accommodations for the trip” (see the screen shot below).


Even though Business Insider makes this disclosure, this points out the problematic nature of paying for press coverage. After reading this story, one might ask: What makes this story newsworthy? If it was so important to cover, why was it necessary for McDonald’s to provide “travel and accommodations” for the reporter? If you were the reporter in this case, if you had been contacted by McDonald’s, what would you have done?

Sources: businessinsider.com, spj_tweets