TAC-ky Advertising?

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Photo: TAC newsroom


TAC Air is “an aviation services provider focusing on traditional fixed base operation (FBO) services for all segments of aviation, including general aviation, military/government, and commercial air carriers. Our areas of expertise include ground handling, aircraft fueling, hangar development, cargo handling, and aircraft de-icing – all done with superior customer service.”

TAC Air has 14 locations and brings in an annual revenue of over $3 billion a year.


I ran into this advertisement when going to Los Angeles with a Creighton basketball team. Almost everyone looked up and then looked at each other with a questioning look.

I approached a TAC Air employee to get more information on the company. She told me about the 14 locations and the services they provide. I asked who their main clientele in Omaha is and she mentioned wealthier men and women traveling in small jets. Their peak season is during Berkshire Hathaway.

This is when questions really began to hit me…

Do all TAC Air terminals have this same advertisement or is it because of the clientele that walks through these doors that they specifically target this group?

Do you think that TAC Air is simply and innocently implying their service of “tying down” airplanes overnight or are they alluding to something else based on their clientele?

Do private companies with exclusive clients have a “break” or fewer expectations when it comes to advertising or should these private companies be held to the same standards as public companies?


The Push, a social experiment or a social nightmare

The Push is a show being advertised as “Only on Netflix,” although it was previously aired two years ago, just not in the US. It is directed by Derren Brown, a psychological illusionist who continually questions the boundaries of human mentality, by placing typical people into extreme situations.  The Push seeks to answer the question, “Can even the most moral people be made to commit horrendous acts, simply by shifting the message of what’s normal?” The film has one man that is unaware he is being filmed with the rest being actors. The objective is to place the man into a position that he feels the only way to escape the situation is by committing murder.

You can find the official trailer for The Push at:


Other shows by Brown have placed people in the decision of taking control of a Boeing 737 at 500mph, tricking participants at a “motivational seminar” into robbing a security van in broad daylight and other controversial shows related to psychological manipulation.

Discussion around Netflix airing The Push vary from the ethics of placing individuals in such an extreme psychological position to the content and the way it is being delivered by Netflix. There is both backlash and excitement over Brown’s Netflix show, while some people stand on the fence of it being ethically wrong, yet are intrigued.

Comments have noted and made clear they are not impressed with Netflix advertising the show as only on Netflix as well as including why some people choose Netflix over other ways of viewing shows.

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Untitled 13.jpegThere are those that are thrilled with The Push being aired, while others see it as distasteful. Some question how scripted the show is, noting that all participants have to sign voluntary consent forms, even if they do not know the entire story line.

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Although Browns work is typically controversial, has he crossed a line with this film? Is it common knowledge that people can be manipulated into anything, murder included? Is this purely to make money at somebody’s expense, or does this have a true educational purpose? Should Netflix advertise shows as only on Netflix if they have aired in the past? Does it make a difference that this has aired before elsewhere? Is the media ethically responsible for the content that has desensitized citizens?