On November 18, 1978, 909 people died after drinking cyanide-laced Kool-Aid at the behest of Jim Jones, the head of the People’s Temple Agricultural Project. The dead included men, women and children (see the photograph above), as well as Congressman Leo Ryan who was gunned down by Jones followers at a local air strip. Jonestown, the name of the intentional community, was located in Guyana, South America.
In 2011, La Señorita Mexican Restaurants ran the billboard below. The restaurant chain’s vice president of marketing told the advertising blog Adrants, “while we know that not everyone will get the humor of our ads and we accept that, we do not expect that our ads will offend people.” Do you agree? Given that the billboard appeared more than 30 years after “the massacre,” is that enough distance to make light of it in an ad?
Chrysler aired the TV commercial above, featuring Eminem, during the 2011 Super Bowl. It went on to win numerous awards. The online spot below was done by Audi in May 2011. When it comes to art and to advertising, creative people are always being influenced by other creative people.
But when does influencing stop and plagiarizing begin? Eminem’s Detroit-based publisher, Eight Mile Style, filed a cease-and-desist order in Germany in an effort to stop Audi from using the rapper’s Oscar-winning song “Lose Yourself” in the spot. “Apparently someone believes that the definition of copyright laws is the right to copy others’ materials, including world-renowned successes created by Chrysler Group brands,” Chrysler Group spokesman Gualberto Ranieri said in an interview with The Hollywood Reporter.
What do you think?
Source: The Hollywood Reporter