“AMERICAN BIBLE CHALLENGE:” A HIT OR A MISS?

Comedian Jeff Foxworthy is host of the hit quiz show, “The American Bible Challenge.” Now in its second season, it’s proven to be the Game Show Network’s #1 program of all time with 1.7 million viewers for its premiere show, and with more than 13 million viewers tuning in in the first season alone. The game show quizzes contestants on stories from the Old and New Testament and all prize money goes to the winning teams’ charities of choice. Click the still above to watch a brief segment, courtesy of NBC’s “Rock Center.”

Some people might find this program to be a refreshing take on boring quiz shows, while involving more people in the Bible. After all, what’s wrong with new, creative ways to get people engaged with scripture?

Other people might find the commercial setting in which this all takes place somewhat unsettling. Even though the prize money is donated to charity, GSN is nonetheless profiting from the show itself; if it’s a top-rated hit, it’s surely pulling in big money in advertising revenue. And if that’s the case, then GSN is profiting from the Bible and the religion that led followers to it in the first place.

What do you think? Is it a hit, or a miss?

Source: nbcnews.com 

909 PEOPLE DIED! LET’S HAVE A MARGARITA!

Jonestown-Massacre

On November 18, 1978, 909 people died after drinking cyanide-laced Kool-Aid at the behest of Jim Jones, the head of the People’s Temple Agricultural Project. The dead included men, women and children (see the photograph above), as well as Congressman Leo Ryan who was gunned down by Jones followers at a local air strip. Jonestown, the name of the intentional community, was located in Guyana, South America.

In 2011, La Señorita Mexican Restaurants ran the billboard below. The restaurant chain’s vice president of marketing told the advertising blog Adrants, “while we know that not everyone will get the humor of our ads and we accept that, we do not expect that our ads will offend people.” Do you agree? Given that the billboard appeared more than 30 years after “the massacre,” is that enough distance to make light of it in an ad?

la_senorita_mexican_restaurant_billboard